An Authentic Voice for the Millennial Minority.


Billion Or Bust Media is the premier multi-media platform for the most influential Minority Millennial consumers.


Our goal is to touch on the corners of media that are underrepresented by our consumers such as Entrepreneurship, Finance & Investing, Parenting & Family, Health & Wellness, and Travel & Lifestyle.

At the center of B+Media, our flagship site,, thrives as an online destination for the entrepreneurial lifestyle.

Other B+Media properties and mediums are carefully curated to maintain the perfect balance of innovative content and editorial integrity, allowing us to initiate highly engaging and deeply sustained conversations with our target – the influential minority millennial.


“Established media isn't doing a good job at telling our stories.”

EL JOHNSON  |  Co-Founder


EST. 2015

Billion Or Bust Media started out of frustration. Frustration for how people of color were portrayed in the media, out of frustration for not seeing black and brown faces in positive positions of power.

Our mission is to create a platform for millennials of color to shine, establish new narratives, and build new brands. We are the engine, The Voice.





Co-Founder, Bay Area Native, Husband, Father, Creative.

Image from iOS (1).jpg

Krystopher Scott

Co-Founder, VA Native, Minimalist



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